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	<title>Digital Surf Media</title>
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	<link>http://digitalsurfmedia.wordpress.com</link>
	<description>A Web Eye View Of Online Surfing &#38; Media</description>
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		<title>Digital Surf Media</title>
		<link>http://digitalsurfmedia.wordpress.com</link>
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		<title>We Have Moved! Now @ http://digitalsurfmedia.com/</title>
		<link>http://digitalsurfmedia.wordpress.com/2009/06/24/we-have-moved-now-httpdigitalsurfmedia-com/</link>
		<comments>http://digitalsurfmedia.wordpress.com/2009/06/24/we-have-moved-now-httpdigitalsurfmedia-com/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 11:19:22 +0000</pubDate>
		<dc:creator>Luke Wallace</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://digitalsurfmedia.wordpress.com/?p=137</guid>
		<description><![CDATA[Like a gangly teenager who&#8217;s just hit puberty hard and fast, we&#8217;ve outgrown this site, and have moved to a new domain that looks just that bit sexier. Well, we think so. Check it out: http://digitalsurfmedia.com/ Pack up and come over! Posted in Uncategorized<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitalsurfmedia.wordpress.com&amp;blog=7226962&amp;post=137&amp;subd=digitalsurfmedia&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://digitalsurfmedia.wordpress.com/2009/06/24/we-have-moved-now-httpdigitalsurfmedia-com/feed/</wfw:commentRss>
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			<media:title type="html">Luke Wallace</media:title>
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		<item>
		<title>Morning Of The Earth 2009, It Might Sound Like This</title>
		<link>http://digitalsurfmedia.wordpress.com/2009/06/19/morning-of-the-earth-2009-it-might-sound-like-this/</link>
		<comments>http://digitalsurfmedia.wordpress.com/2009/06/19/morning-of-the-earth-2009-it-might-sound-like-this/#comments</comments>
		<pubDate>Fri, 19 Jun 2009 01:09:47 +0000</pubDate>
		<dc:creator>Luke Wallace</dc:creator>
				<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Morning Of The Earth]]></category>
		<category><![CDATA[Music]]></category>

		<guid isPermaLink="false">http://digitalsurfmedia.wordpress.com/?p=118</guid>
		<description><![CDATA[My head is spinning. I&#8217;m sure I&#8217;m not the only one, but I&#8217;m a bit over watching the new surf vids with nothing but air reverse after air reverse after air reverse. Don&#8217;t get me wrong, it&#8217;s a pretty sweet trick, but anything in repetition like that is enough to make anyone blow a brain [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitalsurfmedia.wordpress.com&amp;blog=7226962&amp;post=118&amp;subd=digitalsurfmedia&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://digitalsurfmedia.wordpress.com/2009/06/19/morning-of-the-earth-2009-it-might-sound-like-this/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Luke Wallace</media:title>
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			<media:title type="html">MP-classic</media:title>
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			<media:title type="html">Get Groovey</media:title>
		</media:content>

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			<media:title type="html">Wizard-Pic</media:title>
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		<item>
		<title>Nike 6.0 Sponsors HD Webcast for NSSA Titles</title>
		<link>http://digitalsurfmedia.wordpress.com/2009/06/12/nike-6-0-sponsors-hd-webcast-for-nssa-titles/</link>
		<comments>http://digitalsurfmedia.wordpress.com/2009/06/12/nike-6-0-sponsors-hd-webcast-for-nssa-titles/#comments</comments>
		<pubDate>Fri, 12 Jun 2009 04:30:55 +0000</pubDate>
		<dc:creator>Luke Wallace</dc:creator>
				<category><![CDATA[Branded Content]]></category>
		<category><![CDATA[NIke 6.0]]></category>
		<category><![CDATA[Webcast]]></category>

		<guid isPermaLink="false">http://digitalsurfmedia.wordpress.com/?p=101</guid>
		<description><![CDATA[For the third year running, Nike 6.0 will present a three-day live webcast from the famed Lower Trestles in San Clemente, California, broadcasting the NSSA National Open Championships. Shot with High Definition cameras and webcast live at nssalive.com. This year’s webcast will feature premier streaming capabilities for the online audience. When? Thursday June 25th- Saturday, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitalsurfmedia.wordpress.com&amp;blog=7226962&amp;post=101&amp;subd=digitalsurfmedia&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://digitalsurfmedia.wordpress.com/2009/06/12/nike-6-0-sponsors-hd-webcast-for-nssa-titles/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Luke Wallace</media:title>
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			<media:title type="html">Nike 6.0 NSSA Homepage</media:title>
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			<media:title type="html">nike_sp_02_surf_tn</media:title>
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	</item>
		<item>
		<title>Dragon And The Grooviest Interactive Gaming Experience With Rob Machado</title>
		<link>http://digitalsurfmedia.wordpress.com/2009/06/07/dragon-and-the-grooviest-interactive-gaming-experience-with-rob-machado/</link>
		<comments>http://digitalsurfmedia.wordpress.com/2009/06/07/dragon-and-the-grooviest-interactive-gaming-experience-with-rob-machado/#comments</comments>
		<pubDate>Sun, 07 Jun 2009 01:03:33 +0000</pubDate>
		<dc:creator>Luke Wallace</dc:creator>
				<category><![CDATA[Branded Content]]></category>
		<category><![CDATA[Gaming]]></category>
		<category><![CDATA[Widget Watch]]></category>
		<category><![CDATA[Dragon]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Rob Machado]]></category>

		<guid isPermaLink="false">http://digitalsurfmedia.wordpress.com/?p=83</guid>
		<description><![CDATA[Reading the title and the above image of this post, I won&#8217;t need to tell you any further what this is about. This series of well designed, incentive laced, online surfing games, where you get to be, surf like, and ultimately get the opportunity to hang out and experience Rob Machado in California, by being [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitalsurfmedia.wordpress.com&amp;blog=7226962&amp;post=83&amp;subd=digitalsurfmedia&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://digitalsurfmedia.wordpress.com/2009/06/07/dragon-and-the-grooviest-interactive-gaming-experience-with-rob-machado/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Luke Wallace</media:title>
		</media:content>

		<media:content url="http://digitalsurfmedia.files.wordpress.com/2009/06/robmachado-experience.jpg" medium="image">
			<media:title type="html">Rob Machado-Experience</media:title>
		</media:content>

		<media:content url="http://digitalsurfmedia.files.wordpress.com/2009/06/dragon-homepage1.jpg" medium="image">
			<media:title type="html">dragon-homepage</media:title>
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	</item>
		<item>
		<title>Widget Watch : iLLviLL : Nike 6.0</title>
		<link>http://digitalsurfmedia.wordpress.com/2009/06/06/80/</link>
		<comments>http://digitalsurfmedia.wordpress.com/2009/06/06/80/#comments</comments>
		<pubDate>Fri, 05 Jun 2009 16:15:11 +0000</pubDate>
		<dc:creator>Luke Wallace</dc:creator>
				<category><![CDATA[Widget Watch]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[NIke 6.0]]></category>
		<category><![CDATA[Widget]]></category>

		<guid isPermaLink="false">http://digitalsurfmedia.wordpress.com/2009/06/06/80/</guid>
		<description><![CDATA[Whoa! When someone in the marketing dept. asked for a widget that feeds content, and lots of it, they got that and more! Powered by Splashcast,  this high quality video streaming widget is packed with so much content covering surfing, BMX, snow, wake, moto and freeride, the Nike 6.0 brand really shows the flex of its [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitalsurfmedia.wordpress.com&amp;blog=7226962&amp;post=80&amp;subd=digitalsurfmedia&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://digitalsurfmedia.wordpress.com/2009/06/06/80/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Luke Wallace</media:title>
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		<item>
		<title>Brands &amp; Media, According To Oakley&#8217;s Matt Murray</title>
		<link>http://digitalsurfmedia.wordpress.com/2009/06/03/brands-media-according-to-oakleys-matt-murray-2/</link>
		<comments>http://digitalsurfmedia.wordpress.com/2009/06/03/brands-media-according-to-oakleys-matt-murray-2/#comments</comments>
		<pubDate>Wed, 03 Jun 2009 06:11:22 +0000</pubDate>
		<dc:creator>Luke Wallace</dc:creator>
				<category><![CDATA[Branded Content]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[oakley]]></category>
		<category><![CDATA[Transworld Business]]></category>

		<guid isPermaLink="false">http://digitalsurfmedia.wordpress.com/2009/06/03/brands-media-according-to-oakleys-matt-murray-2/</guid>
		<description><![CDATA[Courtesy of Transworld Business. Story by Kailee Bradstreet Posted in Branded Content Tagged: Interactive, oakley, Transworld Business<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitalsurfmedia.wordpress.com&amp;blog=7226962&amp;post=73&amp;subd=digitalsurfmedia&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://digitalsurfmedia.wordpress.com/2009/06/03/brands-media-according-to-oakleys-matt-murray-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Luke Wallace</media:title>
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	</item>
		<item>
		<title>Billabong Creates Its Own Wave Through Video (Sydney Morning Herald Feature)</title>
		<link>http://digitalsurfmedia.wordpress.com/2009/06/03/billabong-creates-its-own-wave-through-video-sydney-morning-herald-feature/</link>
		<comments>http://digitalsurfmedia.wordpress.com/2009/06/03/billabong-creates-its-own-wave-through-video-sydney-morning-herald-feature/#comments</comments>
		<pubDate>Wed, 03 Jun 2009 05:36:22 +0000</pubDate>
		<dc:creator>Luke Wallace</dc:creator>
				<category><![CDATA[Branded Content]]></category>
		<category><![CDATA[billabong]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[smh]]></category>
		<category><![CDATA[sony]]></category>

		<guid isPermaLink="false">http://digitalsurfmedia.wordpress.com/?p=57</guid>
		<description><![CDATA[This story is taken straight from The Sydney Morning Herald. By Julian Lee.  FOR an ad agency or a television network, Billabong is the ultimate nightmare as a brand. It does not make TV commercials, it does not book space on television. And its magazine ads are produced by its own team. Billabong is not [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitalsurfmedia.wordpress.com&amp;blog=7226962&amp;post=57&amp;subd=digitalsurfmedia&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://digitalsurfmedia.wordpress.com/2009/06/03/billabong-creates-its-own-wave-through-video-sydney-morning-herald-feature/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Luke Wallace</media:title>
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			<media:title type="html">smh-billabong</media:title>
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		<media:content url="http://digitalsurfmedia.files.wordpress.com/2009/06/billabong-sony1.jpg?w=300" medium="image">
			<media:title type="html">billabong-sony</media:title>
		</media:content>

		<media:content url="http://digitalsurfmedia.files.wordpress.com/2009/06/billabong-shop-singapore-la.jpg?w=300" medium="image">
			<media:title type="html">Billabong-shop-Singapore-La</media:title>
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		<item>
		<title>3 Million Online Viewers For Billabong Pro?</title>
		<link>http://digitalsurfmedia.wordpress.com/2009/05/20/3-million-online-viewers-for-billabong-pro/</link>
		<comments>http://digitalsurfmedia.wordpress.com/2009/05/20/3-million-online-viewers-for-billabong-pro/#comments</comments>
		<pubDate>Wed, 20 May 2009 01:17:41 +0000</pubDate>
		<dc:creator>Luke Wallace</dc:creator>
				<category><![CDATA[Branded Content]]></category>
		<category><![CDATA[Online Statistics]]></category>
		<category><![CDATA[billabong]]></category>
		<category><![CDATA[Occy]]></category>

		<guid isPermaLink="false">http://digitalsurfmedia.wordpress.com/?p=23</guid>
		<description><![CDATA[  Very interesting, Occy just dropped the comment that there have been 3 million people tune in to the Billabong Pro Tahiti. As much as I REALLY want to believe it, I don’t. But, down the line, it’s not out of the question. Whilst I try make contact with the proper people to find out [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitalsurfmedia.wordpress.com&amp;blog=7226962&amp;post=23&amp;subd=digitalsurfmedia&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://digitalsurfmedia.wordpress.com/2009/05/20/3-million-online-viewers-for-billabong-pro/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Luke Wallace</media:title>
		</media:content>

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			<media:title type="html">Occy_Billabong_Pro</media:title>
		</media:content>

		<media:content url="http://digitalsurfmedia.files.wordpress.com/2009/05/sundaynight.jpg?w=300" medium="image">
			<media:title type="html">sundaynight</media:title>
		</media:content>
	</item>
		<item>
		<title>Lay Days = Winner for Billabong’s Interactive Prowess</title>
		<link>http://digitalsurfmedia.wordpress.com/2009/05/20/lay-days-ratings-winner-for-billabong%e2%80%99s-interactive-prowess/</link>
		<comments>http://digitalsurfmedia.wordpress.com/2009/05/20/lay-days-ratings-winner-for-billabong%e2%80%99s-interactive-prowess/#comments</comments>
		<pubDate>Wed, 20 May 2009 00:55:24 +0000</pubDate>
		<dc:creator>Luke Wallace</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[ASP World Tour]]></category>
		<category><![CDATA[billabong]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Webcast]]></category>

		<guid isPermaLink="false">http://digitalsurfmedia.wordpress.com/?p=19</guid>
		<description><![CDATA[Posted in Uncategorized Tagged: ASP World Tour, billabong, Interactive, Webcast<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitalsurfmedia.wordpress.com&amp;blog=7226962&amp;post=19&amp;subd=digitalsurfmedia&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://digitalsurfmedia.wordpress.com/2009/05/20/lay-days-ratings-winner-for-billabong%e2%80%99s-interactive-prowess/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Luke Wallace</media:title>
		</media:content>
	</item>
		<item>
		<title>Stab Mag Gets High Off Little Weeds</title>
		<link>http://digitalsurfmedia.wordpress.com/2009/05/20/stab-mag-gets-high-off-little-weeds/</link>
		<comments>http://digitalsurfmedia.wordpress.com/2009/05/20/stab-mag-gets-high-off-little-weeds/#comments</comments>
		<pubDate>Wed, 20 May 2009 00:41:37 +0000</pubDate>
		<dc:creator>Luke Wallace</dc:creator>
				<category><![CDATA[Branded Content]]></category>
		<category><![CDATA[Online Statistics]]></category>
		<category><![CDATA[billabong]]></category>
		<category><![CDATA[little weeds]]></category>
		<category><![CDATA[stab]]></category>

		<guid isPermaLink="false">http://digitalsurfmedia.wordpress.com/?p=17</guid>
		<description><![CDATA[  Stop, collaborate and listen. Stab &#38; Billabong are back with a brand new invention. A user generated content promotion that goes above and beyond the usual ‘send us ya home made snaps’. OK. UGC driven by public voting isn’t a new concept, but the Little Weeds program has all the trimmings and incentives to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitalsurfmedia.wordpress.com&amp;blog=7226962&amp;post=17&amp;subd=digitalsurfmedia&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://digitalsurfmedia.wordpress.com/2009/05/20/stab-mag-gets-high-off-little-weeds/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Luke Wallace</media:title>
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